Choose for best result Local Seo Services by Seo Manual Submission.
Lots of people understand online marketing on a large level. Make your website stand out, strategically place some keywords and phrases, and allow the internet to do its thing. However, there’s more to it when you want to attract local internet users to your website. These are some strategies that will help not only with directing national web users to your website, but will help direct local users to your website and even to your physical business location.
Optimize Your Website
First and foremost, take all the steps that you would take to optimize your website for any internet user. Use site-friendly images and videos. Make sure your website is mobile-friendly, since most internet traffic is from phones and tablets, rather than desktops, now. Use keywords appropriately, and follow white-hat SEO methods. Focus on quality link-building with major, respected websites. For example, a link with a website like Wikipedia is a major accomplishment. If your business has multiple locations, set location pages within your website, to direct customers to their preferred location. It’s also a good idea to embed Google Map with your location coordinates/address in your website.
Your Company Profile and Citations
Claim your company profile on websites, particularly Google My Business. This allows people to find your business, even without a website. Also, use a business finder website, such as Express Update (http://www.expressupdate.com/search), to ensure that your business citations (name, address, and phone number) are correct wherever that information appears on the internet. It’s very important to be consistent across the internet with your business name, address, and phone number. Different formats or incorrect listings can prevent customers from finding your website. While you’re verifying your business’ presence online, make sure you remove any duplicate listings within the same site.
Make sure that your business is listed on appropriate sites that offer local listings for areas. Examples of these sites are Yelp, Yellow Pages, Bing, and ReferLocal. This will increase your exposure to people who might not do other searches for your particular business. Encourage your customers to review your business on these websites, because positive reviews will increase your website traffic.
Social Media Integration
This is where local SEO really shines. Social Media is an important channel in digital marketing these days. Create a Facebook page for your business. If you have multiple locations, create a page for each location, to cater to customers who have a preferred location. Other social platforms may be appropriate for your business, but Facebook is the must-have for nearly every business according to SEO consultants Sydney researches. Use social media to interact with your customers. Encourage discussion and comments, but refrain from controversy. Use photos and videos, when appropriate, in social media. And you can provide well-written, original content that is tailored to your specific location and to your specific customers. Tie your business in with local events, if you can.
Remember, your local customers are your strongest customer base. Respect your customers for that, and treat them well, and they not only remain your customers, but they will draw other customers in.